« As Internet professionals, we often forget that a large part of our society is actually afraid of the Internet. Although online shopping is growing, most people still have concerns about online security and the impersonal nature of the web. Most people do not know how to surf efficiently and use only the default tools that are given to them when they take their computer out of the box.

And this is one reason that ugly websites can sell. The lack of professionalism and a polished look leads one to believe that they are dealing with an individual. Websites cannot be trusted, but individuals can be trusted. »

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