06/04: Designing for the Bottom Line
« Design, as a strategic corporate revenue builder, is in the midst of a classic case study as applied by McDonald's Corp., Oakbrook, Ill., the world's largest restaurant chain. An estimated 7,000 U.S. restaurants will be rebuilt, relocated or refreshed as part of the far-reaching plan to upgrade its public persona with updated restaurant designs intended to boost the bottom line. »
« A Plan to Win . McDonald's New Prototype Takes a Holistic Approach »
I noticed this trend when I walked into the train station in Rome a couple months back. The McDonalds there looks like a B&B Italia store not a grease hole. No matter how beautiful a façade you build, it is still only a façade. I always appreciate business that appreciates good design, and I believe in the power of design to help business. Yet, in the case of McDonald's but most specifically with the sub-heading of the mentioned article, McDonald's is far from a holistic design practice.
If you consider a physical totality, sure McDonald's is dominating, but money cannot buy truth, and holistic design practice is about truth, and seeking something more in a world of empty form and empty ideas. Holistic? I don't think so.
McDonald's interiors emulate McDonald's ads, and essentially the whole world of commercial design. It is beautiful, sexy, you desire it, you want to live it, but in the end, you, me; we all become victims of empty form! But empty form translates to dollars, and McDonald's is just "Lovin' It!"
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« A Plan to Win . McDonald's New Prototype Takes a Holistic Approach »
I noticed this trend when I walked into the train station in Rome a couple months back. The McDonalds there looks like a B&B Italia store not a grease hole. No matter how beautiful a façade you build, it is still only a façade. I always appreciate business that appreciates good design, and I believe in the power of design to help business. Yet, in the case of McDonald's but most specifically with the sub-heading of the mentioned article, McDonald's is far from a holistic design practice.
If you consider a physical totality, sure McDonald's is dominating, but money cannot buy truth, and holistic design practice is about truth, and seeking something more in a world of empty form and empty ideas. Holistic? I don't think so.
McDonald's interiors emulate McDonald's ads, and essentially the whole world of commercial design. It is beautiful, sexy, you desire it, you want to live it, but in the end, you, me; we all become victims of empty form! But empty form translates to dollars, and McDonald's is just "Lovin' It!"
